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Recommended Language: How to Communicate TigerMark
How to Communicate TigerMark
How to Communicate TigerMark™
It is recommended that on the offering Page of the Platform, Issuers identify that they have applied for the TigerMarkTM insurance policy and been accepted by Assurely subject to successful funding.
This communication can be expressed in any of the following ways:
● “The issuer is insured by the TigerMarkTM insurance policy”
● “[ISSUER] is insured by the TigerMarkTM insurance policy”
● “[ISSUER}’s offering is insured by the TigerMarkTM insurance policy”
● “This issuer’s offering is insured by the TigerMarkTM insurance policy”
● “[ISSUER] has elected to purchase a TigerMarkTM insurance policy”
In every case that TigerMark™ is referenced, including the TigerMark™ logo, a link and/or cross-reference to the TigerMark™ insurance policy description is recommended.
Assurely recommends Issuers include a clear statement depicting the TigerMark™ insurance policy within the transaction page language/agreement.
It is recommended that this statement is embedded in the investor confirmation/agreement language;
I understand that TigerMarkTM is an insurance policy issued to the ISSUER and is not a guarantee of performance nor a guarantee of investment return.
Please refer to these examples when displaying TigerMark™ on landing pages.
Language to Use When Communicating TigerMark™: ‘DO’s’ and ‘DON’T’s’
‘DO’ Words/Phrases -
“TigerMark™ is not an investment guarantee and is not insurance for investors.”
“Investors have a specific benefit in the TigerMark™ policy but are NOT insured by the policy.”
“You, as the Issuer, is the insured.”
“The investor has a benefit as part of the TigerMark™ policy.”
“Investors have the opportunity to receive their initial investment returned in the case of a qualifying event which can be found in the TigerMark™ insurance policy summary.”
‘DON’T’ Words/Phrases-
Issuer Disclosures will not use terms such as "insured," "assured," and "protected" in any context in which a reader could form the impression that the investment is insured (as opposed to the Issuer being insured for covered losses/risks).
Issuer Disclosures will not use any form of the term "guarantee" or give the impression either the TigerMark insurance policy or any investment insured thereby is "guaranteed".
DO NOT USE the following phrases:
“With the TigerMark™ policy, investors are insured.”
“TigerMark™ offers insurance for investors.”
“With a TigerMark™ policy, investors are guaranteed protection.”
“TigerMark™ will guarantee protection on investors investments.”
Do not display TigerMark™ in the following manner:
TigerMark Policy Summary for General Information Purposes:
If needing to hyperlink the policy summary to necessary parties, please use the following link.
All information within the following summary represents the TigerMark™ policy clearly for individuals requiring more information.
TigerMarkTM is an insurance policy purchased by an issuer which provides coverage for covered claims made against the issuer and its directors and officers from investors who allege they have lost their investment (in part or in whole) due to specified wrongful conduct of the issuer or its management. Some coverage is also provided for the crowdfunding platform in such claims.
Subject to its full term, conditions and exclusions, the policy will provide coverage for claims brought by a crowdfunding investor against an Insured alleging THEFT OF FUNDS or MISUSE OF FUNDS by an Insured, or material intentional MISREPRESENTATION by an Insured in the offering documents, that in any such case led to a loss of some or all of the investor’s investment in the issuer. (Bold words are defined in the Policy.)
The maximum amount a claimant may recover is the total amount of his or her investment in the crowdfunded issuer.
An investor may request confirmation that an issuer has requested the TigerMark policy and the insurer or its agent has agreed to issue the insurance policy to an issuer by emailing such request to InvestorRequest@assurely.com. However, no insurance is effective until the crowdfunding raise is successfully completed, and the insurance carrier has received the full premium for coverage from the issuer or from the ESCROW company or from the platform on the behalf of the issuer.
To report a claim, email claims@assurely.com with the title “TigerMark Claim”.
Like all insurance policies, coverage under the Policy is limited to covered risks and is subject to specific exclusions and other limitations. More information about the exclusions can be found by emailing the program administrator.
WARNING: TigerMarkTM IS AN INSURANCE POLICY WHICH CAN PAY TO AN INVESTOR UP TO 100% OF HIS INVESTMENT IN THE EVENT OF A COVERED CLAIM. IT IS NOT, HOWEVER, A GUARANTEE OF PERFORMANCE OR A GUARANTEE OF INVESTOR RETURN.
WARNING: THE ABOVE IS AN INFORMAL SUMMARY OF THE COVERAGE AFFORDED UNDER THE TigerMarkTM INSURANCE POLICY. IN THE EVENT OF AN ACTUAL CLAIM, THE TERMS AND CONDITIONS OF THE POLICY ITSELF, AND NOT THIS INFORMAL SUMMARY, WILL APPLY.
For additional information, please redirect inquiries to the TigerMark™ webpage.